Resources
The below resources have been created and agreed between all Associations and their members across Europe and is the basis on which all European commercials are engaged.
Universal Principles of Engagement
CFP-E Resources
A clear and fair business framework is the foundation of great creative work that meets the client’s goals and this Universal Principles of Engagement document which is made up of 12 core principles, sets out how agencies and production companies can best achieve that.
CFP-E Production Briefing Document
CFP-E Resources
This is the official CFP-E Production Briefing Document. This document brings transparency to the bidding process by clearly outlining all the requirements and details of the job you are pitching on. When used it will save time, money, and resources for production companies, agencies, and advertisers.
Pitching Rules Document
This is the official Pitching Rules document. A pitch includes a director’s interpretation of the script, a production schedule and a corresponding budget / cost estimate. In order to ensure a clear framework we expect all parties involved to follow the universal Pitching Rules Document below. Please note – pitch fees (as per #6 in the document) are determined by each individual country. You can download the Pitching Rule Document here.