To promote the value that production companies bring to agencies and advertisers and safeguard the future of production companies.
Objectives to achieve that goal
1 – Promote understanding of the value that producers and production companies bring, as discoverers, nurtures and managers of directing talent, creatively in ensuring the idea is realised to its full potential and in the management and assumption of risk.
2 – Promote business structures which provide production companies with the opportunity to prosper, to the benefit of advertisers and agencies.
3 – Share information about threats and opportunities between associations and, through them, with their members, the production companies of Europe.