CFP-E is a European Federation for Commercial Film Producers. The members are the national associations representing commercial film producers. Production companies who are members of a national organisation are automatically 'associated members' of the CFP-E.


Norman Bates gives birth to YDA film

Every year we choose a new director to shoot the YDA opening film to a scripted brief from an agency. This year the honour went to Belgian directing duo Norman Bates. We catch up with the young directors and talk about how they created this crazy cgi journey. 

For full interview please click on the picture below.


Porsche International Student Advertising Film Award - last call for Entries!

Only 1 week left! Until Friday, July 18th 2014, students and young filmmakers from around the world are encouraged to submit their creative and innovative productions. 

Fore more info please see Lyndy Stout's Review here

PDF below sums up the essential info about the festival, its jury and the application process. 

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London screening of the winners of Young Directors Award 2014

APA is organising London screening of the winners of CFPE & Shots Young Directors Award 2014 which was held in June in Cannes. The event will be hosted by the APA with Rushes on the 24th July from 1830 at Rushes Roof Deck, 66 Old Compton Street, London W1D 4UH.


World Producers Summit in Cannes- summary, action points and photos

Over 100 representatives of production companies, from 26 countries attended- and at 9am in the morning- shows how important the WPS has become to production companies worldwide.

The fact we get together and share information demonstrates our pride in our business and determination that it will prosper- and in doing so benefit agencies and advertisers who rely upon the expertise of production companies.

This year the focus was on the Universal Production Principles document (attached), which we launched at last year's WPS.

The document is a tool for every producers association and production company, to show in negotiations with agencies and advertisers that there are universally recognised good practices- and why- to the benefit of the process and the end product- the commercial.

Several producers/producers associations present reported that they had used the Universal Principles to help agencies and advertisers in their market understand why they should, for example have a maximum of three bids, upfront payments of 50-75%, fixed bid or cost plus (but not an amalgam of the two).

However,there is still much work to do- producers associations and production companies who have not done so yet are encouraged to spread the word, to use the document in their own country,explain it to their clients and  to translate it if necessary (and share the translated document with us). If we all shout about the Universal Principles, we have the best prospect of their becoming just that- universal principles. 

We discussed  key issues such as payment terms and in house production. For the first time some agency producers were invited so we could learn their perspective. Their view was that production companies would always be able to negotiate sensible payment terms and prosper despite in house production provided the talent that agencies and advertisers needed was available only through the production company.

We want to continue discussions in between summits and we have created a discussion forum; the CFPE Discussion Platform. It is a private forum so if you would like to participate- even just to read what others have said but hopefully to participate to a lively discussion, please click ‘join group’, your request will be approved ASAP.  

You can see photos from the WPS HERE


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Why Procurement has the wrong approach to production

APA Chief Executive Steve Davies explains why clients get the best value by analysing the ultra competitive production market to compete for their work on quality and price, ensuring their advertising realises its full potential and that the shortcuts to saving money from procurement are counterproductive. This article was first published in Campaign's "Cannes Perspectives", June 2014. 

For the full artickle, please click HERE

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New email address to RSVP for the World Producers Summit

Due to persistent technical problem with emails - if you would like to RSVP for the World Producers Summit in Cannes, please use an alternative email address. Apologies for any inconvenience.



Register for the YDA Screening in Cannes!

CFPe and Yound Director Award are proud to invite you to the award ceremony in Cannes on the 19th June 2014, to RSVP please click HERE.




Welcome to new CFPe Member - Commercial Producers Ireland

We are delighted to welcome the Commercial Producers Ireland (CPI) as the new CFPe member.

CPI is the not-for-profit trade association for the television commercial production industry in Ireland.


World Producers Summit in Cannes

The World Producers Summit in Cannes, which is organised by the CFPE in partnership with the AICP and APA, is now in its ninth year. It is a unique opportunity to bring production company owners around the world together to share intelligence on issues (and opportunities) we face and be better prepared to face them.

This year, we have two firsts: we are organising the WPS as a breakfast- 9am Wednesday 18th June 2014 (at Le Rooftop on the Croisette in Cannes)- rather than a lunch and we are inviting agency producers too. Previously the WPS has been solely about intelligence sharing but this year there will be a dialogue with agency producers too because we developed the ten universal principles of commercials production last year and want the thoughts of agency producers on them too, as we seek to make them universal in application.

We believe that will benefit production companies, agencies and advertisers as a firm foundation on which commercials should be produced, which will enable all three to focus on the critical goal of making each commercial as good as it can be.

Space is limited, if you are interested to join us, please let us know by the 12th June 2014 by emailing us on We will confirm your RSVP depending on the availability.

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Paris meeting agrees new CFPE strategies

Following the publication of the CFPE survey (article below) and the identification of the goal and strategies that will take the CFPE forward (see About), we had virtually every European country making up the CFPE represented for our special meeting in Paris to discuss how to implement the survey findings.

Present were:

Francois Chilot
Steve Davies
Manfred Vogelsanger
Mikis Modiano
Rudi Haller
Ender Sevim
Ari Laitinen
jan Kallista
Indre Petrukaitiene
Vuk Marjanovic
Bea Catteeuw
Tatianna Pierre
Alexis Bensa
Chad Muserlian
Monique Gerritsen

To ensure the CFPE achieves its goal, we have a range of strategies but the key is active involvement by all associations. To achieve that every CFPE association will involve itself in an online forum, either using the existing Facebook page or if there is sufficient demand a bespoke forum, to enable CFPE association and the production companies that are their members to discuss production issues. To join CFP-e Discussion Forum, please send your Facebook request by following THIS link.

We will also develop an online showcase for the best commercials from around Europe, again focussing on a simple but effective means of showcasing them, which could be via the CFPE Facebook page or some other means.