To promote the value that production companies bring to agencies and advertisers and safeguard the future of production companies.

Objectives to achieve that goal

1 – Promote understanding of the value that production companies bring, as discoverers, nurturers and managers of directing and producing talent, in ensuring the idea is realised to its full potential and in the management and assumption of risk.

2 – Promote business structures which provide production companies with the opportunity to prosper, to the benefit of advertisers and agencies.

3 – Share information about threats and opportunities between associations and, through them, with their members, the production companies of Europe.