French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies”.

French production companies have signed an open letter entitled “Unfair practice among France’s advertising agencies” as part of a worldwide rebellion by production companies against being bid against in-house agency production units because of the inherent unfairness of the agency both being a bidder and the judge of the winning bid (as set out in the UK APA member’s open letter, which appeared in Campaign).

See a full translation of the Stratégies article here and the Le Figaro article (French) here. Click the Stratégies image below to read the original article, “Le coup de gueule des producteurs Indepéndants”. Liberté, égalité, fraternité!